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August 2025 – Sabesp, Brazil’s largest sanitation company and one of the largest in the world, has transformed its digital service and communication channels, as well as its customers’ payment journeys, through an unprecedented initiative carried out in partnership with Bemobi (BMOB3)—the national leader in specialized payment solutions, serving 12 of the 15 largest recurring services companies. The initiative aims to deliver an integrated, efficient omnichannel experience and has positioned Sabesp as the first utility in the world to enable bill payments directly via WhatsApp—an innovation that, in just two months, generated over 3 million conversations and nearly R\$100 million in payments.
Sabesp customers can now interact with the company through a complete payment journey, available via four main channels: WhatsApp, the Sabesp mobile app (to be released by the end of August), the virtual agency (web), and SmartPOS (smart card payment terminals). The WhatsApp solution, powered by Bemobi Grace, operates as a conversational AI agent, assisting consumers through text, image, and audio commands. Customers can also access bill and tariff information, request duplicate invoices, contract services such as new connections and account transfers, report issues, and make payments through other channels. The app and virtual agency have been fully revamped to meet the needs of São Paulo’s population, while SmartPOS payment kiosks will be available at physical branches in strategic locations. To ensure safer, faster, and more personalized service, these channels incorporate AI technologies and advanced user authentication systems.
According to Pedro Ripper, co-founder and CEO of Bemobi, the new partnership will transform the experience of Sabesp customers, making processes faster and more efficient:
We are driving a digital transformation in payments and AI usage at record speed. Customers who were previously limited to payment slips can now pay their bills through multiple digital channels, using the most modern and up-to-date payment methods, such as single or installment credit card payments, Click-to-Pay, Pix, and digital wallets like Google Pay and Apple Pay. This innovation places Sabesp on the same level as the best digital-native companies in Brazil and worldwide, less than a year after its privatization—improving both payment and customer service experiences. At the same time, we are accelerating the digitalization of the sanitation sector and revolutionizing the customer experience in a traditional basic services industry.
In addition to omnichannel capabilities, Bemobi’s white-label platform integrates a conversational AI assistant for customer communication, multiple payment methods, anti-fraud solutions, advanced tokenization, segmented billing based on customer profiles, and a 10–15 percentage point efficiency improvement compared to traditional models.
We are expanding our service channels, but going beyond payment options to offer greater agility, security, and autonomy. Now, each customer can choose the most convenient way to interact with Sabesp—with more transparency and efficiency.
Denis Maia, Sabesp’s Executive Director
Bemobi’s end-to-end payment solution is already used in a white-label model by 563 companies, including all major telecom operators in Brazil—Vivo, TIM, and Claro—most of the largest utilities such as Energisa, Equatorial, Enel, NeoEnergia, Light, and Copel, 381 companies in the education sector including Grupo Salta, Farias Brito, and YDUQS, as well as 168 internet providers. However, the Sabesp case marks the first time all elements of Bemobi’s platform have been fully integrated in an end-to-end solution. In the first quarter of 2025, Bemobi achieved a record payment volume (TPV) of over R\$2.4 billion.