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In today's business world, optimizing digital payments is essential to enhance customer satisfaction and maximize revenue. WhatsApp Pay has emerged as a powerful tool in this regard, enabling businesses to connect directly with their customers and facilitate payments in a simple, secure, and efficient manner.
WhatsApp Pay is a digital payment system integrated within the popular messaging app, WhatsApp, which has over 2 billion monthly active users worldwide. This technology allows for money transfers and payments directly from the chat, eliminating the need for additional platforms or apps.
For businesses, this means offering customers a simple, convenient payment experience, making the process easy from the app they use most frequently to communicate.
A recent study by the Mobile Ecosystem Forum (MEF) shows that 88% of consumers are interested in using messaging apps to interact with businesses, with payments being one of the most requested features within these apps.
Currently, WhatsApp Pay is only available in Brazil, with plans to expand to the rest of Latin America. In fact, Meta has confirmed that the next country to implement this solution will be Mexico, though a specific date has not yet been determined.
One of the main advantages of WhatsApp Pay is that it enables direct engagement with customers. By receiving invoice reminders and payment options without leaving the platform, customers enjoy a smoother payment experience, which significantly increases their satisfaction.
In fact, companies using this channel have reported an increase in their Net Promoter Score (NPS) and customer loyalty due to the system’s convenience.
According to a Business Insider report, using messaging apps for payments can increase customer satisfaction by up to 20% due to the ease and speed with which they can manage their payments.
Another great advantage of WhatsApp Pay is the ability to automate notifications and reminders. If an invoice remains unpaid by its due date, the system can automatically send a reminder to the customer, reducing the risk of overdue invoices and improving collection efficiency.
Bemobi has developed an efficient payment channel using WhatsApp Pay, which is not only easy to use but also has a minimal dropout rate. Thanks to this implementation, it has significantly increased the total payment volume (TPV) processed, providing businesses with a solution that optimizes collections and strengthens customer relationships.
To maximize the adoption of WhatsApp Pay, Bemobi implements a strategy that delivers the invoice directly in the WhatsApp chat, offering the option to make the payment on the same platform along with an incentive to encourage continuous use. This accelerates receipt, reduces distribution costs, and facilitates payment through this digital channel.
Bemobi’s solution orchestrates various payment methods, including:
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Thanks to its implementation of WhatsApp Pay, Bemobi achieves:
If you’re interested in learning more about Bemobi’s payment solutions and integrations like WhatsApp Pay, you can complete the following registration form, and we’ll be happy to contact you as soon as possible.