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For years, Internet Service Providers in Brazil experienced rapid expansion, connecting millions of households and promoting digital access. However, this landscape is shifting.
As the market becomes increasingly saturated, the key to success is no longer acquiring new customers but retaining them. This is precisely where Bemobi plays a pivotal role.
Broadband penetration in Brazil has reached significant levels. According to data from the National Telecommunications Agency (Anatel), Brazil ended 2024 with approximately 52 million fixed broadband accesses, marking a 7% increase compared to the previous year, with regional ISPs playing a central role.
The ISP market has changed. We came from a period of strong growth, and today virtually every household is already connected.
Lucas Zardo, VP of Conversational Payments at Bemobi
This means there's less room to acquire new customers than before.
Market evolution is compelling ISPs to rethink their strategies.
We're helping shift the mindset: moving away from focusing solely on growth and starting to prioritize retaining current customers.
Lucas Zardo, VP of Conversational Payments at Bemobi
The key lies in delivering a superior user experience, from technical service quality to payment process simplicity.
To stand out in this mature stage, ISPs must offer more than just connectivity. They need to build a value proposition grounded in customer experience, personalization, and efficiency.
We strongly believe that the role of ISPs going forward is to improve service quality and support, and to build customer loyalty.
Lucas Zardo, VP of Conversational Payments at Bemobi
The payment experience is one of the most sensitive aspects of the customer-ISP relationship.
Payment is one of the elements that can impact the customer relationship.
Lucas Zardo, VP of Conversational Payments at Bemobi
With Bemobi Pay, payment becomes a seamless and invisible process thanks to its focus on automated recurring payments, smart retries, and an optimized digital user experience.
Features include digital contract signing, invoice management, card or Pix payments, reminders, and self-service portals for debt negotiation—all in a white-label format that reinforces the ISP’s visual identity:
Our white-label approach aims to strengthen the regional ISP’s brand and keep it top-of-mind for customers.
Lucas Zardo, VP of Conversational Payments at Bemobi
If you’d like to learn more about integrating Bemobi Pay with Automatic Pix, check out our blog post: Bemobi Pay + Pix Automático: The Smart Evolution of Recurring Payments.
Brazil’s ISP ecosystem is undergoing transformation. The challenge is no longer to be the first to arrive, but to stay the longest. Retaining users in a competitive environment requires tools, strategy, and innovation.
If you're interested in our payment solutions for Internet Service Providers, we invite you to fill out the following form and we’ll contact you as soon as possible.